Breastfeeding Challenge
On September
29th, 2007 at 11:00 am mothers and babies at sites across Canada and the United States will compete to set the record for the most babies breastfeeding at one time.
The winners of the competition will be the region (province or territory or state)
with the most babies participating as a percentage of the birth rate. To level
the playing field between large and small, each site will be entered into one
of four groups determined by birth rate.
Why this challenge? Breastfeeding has many well-documented
benefits including better health for both mothers and babies. However, many
women fail to meet their own breastfeeding goals and wean their children
prematurely, well before meeting recommended guidelines. Two of the biggest
hurdles for mothers continue to be lack of support and marginalization by the
community.
This event takes place as part of the celebration of
World Breastfeeding Week in Canada.
It is sponsored by the Quintessence Foundation, a non-profit group providing
education to parents and professionals about breastfeeding. For more information contact Quintessence
Foundation at 604-228-9331 or visit the website: www.babyfriendly.ca
